About Us

CLEVER NEVER GOES is the new, child-friendly message that teaches kids how to stay safe from abduction when they are outside (e.g. walking to or from school), or online.

Clever Never Goes has been developed to replace the out-dated ‘stranger danger’ approach.

Whilst child abduction is relatively uncommon, it’s important that children can recognise the potential signs of danger. Teaching children simply to avoid strangers doesn’t work. Most strangers will help rather than harm children. Conversely, it is often people known to children that pose the greatest threat.

Clever Never Goes moves the focus away from strangers and instead teaches children to recognise when someone (anyone) is asking them to go with them. The programme features a child-friendly robot (called ‘CLEVER’) who helps children to refine their key ‘Go Spotting’ safety skills.

Clever Never Goes aims to give children practical safety skills which they can use as they get older and become more independent. It’s about safety – but it’s also about building children’s abilities to engage with the outside and online world, and giving parents the confidence to let them.

Visit clevernevergoes.org for more information and to access our FREE teaching materials:

Primary schools can register to receive a free Schools Pack, including guidance for teachers with lesson plans, classroom slides, access to a series of short ‘Go Spotting’ safety films, and activities.

Parents and carers can download a Home Pack with information and activities and can use the ‘Go Spotting’ comic strips online to talk to their children about the Clever Never Goes approach.